Gwen Tan, Principal Designer and Founder of Studio iF
 
I believe in living life passionately, where the things that matter to us are celebrated in the most indulgent ways.
— Gwen Tan, Principal Designer and Founder of Studio iF

Gwen seeks to turn ordinary narratives into objects and beautiful spaces of meaning that are made for living. Gwen’s approach to the design concept centers around human connection, and explores the way a home can elevate a person’s way of life, adapting to their evolving needs and lifestyles. 

She always asks, “what if?”, and in the process, designs possibilities to reframe luxury living in her client’s terms.

Even the whole experience of creating a home together with Gwen is something that clients feel proud of and excited by, and is one of many reasons to celebrate a new home. Through Gwen, clients connect with their inner selves - a necessity for the creation of something as personal as a home, where the client’s habits, needs, and lifestyles are made for living.

Beyond a fundamental finesse for crafting and curating beautiful spaces, Studio iF is equipped with a deep expertise in designing and curating homes made for living.

Founded in 2015 and led by principal designer Gwen Tan – co-founder of Formwerkz Architects, Studio iF is an interior design studio conceived with more than 20 years of architectural and interior design practice. With a profound understanding of luxury as well as expertise in hospitality design, we are able to curate bespoke interior experiences tailored to embrace, elevate, and celebrate our clients’ luxurious lifestyles.

Our repertoire of works for homes and homes away from home include some of the most unique settings: new-age farm stays, city getaways, re-invented traditional courtyard houses, resort beach villas, and villas in national parks. We have even designed homes in yachts, remodeled caravans to new standards of luxury, treehouses located in the French hills, and even a lone villa on an island overlooking the French Riviera.

The extensive knowledge and experience working with a wide variety of clients enables us to design for things that they do not normally think of, and even  bring a twist to design problems that we are able to preempt.

Our strength lies in our international team of professionals with diverse design expertise – which includes branding, business consultancy and user experience. Beyond creating beautiful spaces, we look at designs in their totality and ensure that they leave a positive impact on those who interact in them.